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The rod or perch or pole is a surveyors tool and unit of length equal to 5 1⁄2 yards, 16 1⁄2 feet, 1⁄320 of a statute mile or one-fourth of a surveyor's chain and 5.0292 meters.
In typography, the stick, stickful, or stick of type was an inexact length based on the size of the various composing sticks used by newspaper editors to assemble pieces of moveable type. In English-language papers, it was roughly equal to 2 column inches or 100–150 words. In France, Spain, and Italy, sticks generally contained only between 1 and 4 lines of text each. A column was notionally equal to 10 sticks.